Online shopping in Poland on the rise

2011-08-11



Three thousand new e-commerce businesses may emerge on the market in Poland in the coming year, as marketing-news.pl reported. Likewise, the popularity of online shopping is to report a double figure increase in the following years. Only now, seven out of ten Poles shop online several times a year at least, according to the report prepared by Ceneo.pl, a price comparison engine. Around a half of responders use auction sites, 13% use offers placed in social networking websites, while 8% visit group purchases services.
The largest group of customers are people aged between 25 and 34. In turn, the smallest group of those shopping online are people over 55. Still, 40% of Poles do not use the Internet to shop at all.
Among products, those most often bought in online stores are computer games (36%), clothing, footwear and jewellery (31%), telephones and accessories (30%), computers (26%), books (18%), as well as airline tickets, travels, hotel reservations and tickets for events. Similarly, the number of Poles buying food online is also increasing.
Among the advantages of shopping on the Internet most frequently mentioned are such factors as the lack of need to leave home and lower prices.