Gadu-Gadu, the listed producer of the most popular instant messenger software in Poland, is working on a version of this product aimed at business clients. The company claims that the work is at a very advanced stage. According to Gadu-Gadu representatives, the target audience for the new product will be chiefly small and medium-sized enterprises. The software will be developed in tandem with the existing one, which is available to all users. The version for business clients will have better security features. The company expects that at least 13,000 companies will be interested in using this product. At the moment, Polish companies use free messenger services such as Tlen.pl, Skype and Gadu-Gadu. As much as one-third of traffic generated via such software relates to business matters. Gadu-Gadu enjoys pride of place among instant messengers with a monthly range of 41.6% (the ratio of internet users who used the software at least once a month to the total number of internet users). According to audited data for 2006, the company earned revenues of PLN 11.12m (€2.9m) and netted PLN 3.8m (€1m). The previous year’s figures were PLN 8.27m (€2.2m) and PLN 3.18m (€0.8m) respectively.
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