Data sheet – May 2007

In 2006, over 880,000 notebooks were sold in Poland, according to PART IT Reseller. This reflects an increase by almost 75% in contrast with the previous year’s figure. Mobile computers constituted more than a third of all personal computers sold in Poland in 2006.

The volume of desktop computers sold in Poland in 2006 stood at around 1.6 million units, which was approximately 4% more than the figure for 2005. Thus, the number of desktops purchased was almost twice as high as that of notebooks, while in the previous year it was threefold higher.

The number of servers sold in Poland in 2006 fell slightly in contrast with the figure of 2005 and stood at 42,231 units. This reflects a change in comparison with a trend observed since 2001, when the sales as well as dynamics were growing.

Notebooks were the most rapidly growing segment of the computer market in Poland in 2006. The year-on-year increase accounted for 74.51%, whereas desktop sales grew by 4.04% and that of servers decreased by 1.14%. Notebooks have been the fastest growing part of the computer market since 2002 and this trend is likely to continue. In 2006, desktops outperformed servers in terms of growth rate for the first time since 2003.

Poland had the lowest proportion of population using the internet in contacts with public administration in the entire European Union in 2006. Slovakia and Slovenia were the leaders among the Central and Eastern European member countries with the figures of 32% and 30%, respectively, which were a few percentage points above the average for both the old member states, or the EU15 (26%), and for the EU as a whole (24%).

Online advertising spending in Poland is expected to grow by around 50% in 2007 as compared to the figure of the previous year, which would push the value of that market to PLN 305m.

The internet was the fastest growing advertising medium in Poland in 2006 – its share in the overall spending on advertisement accounted for 3.9%, i.e., 44.4% more than in the previous year. The share of television, which still garners a half of advertising expenditure in Poland, is stagnating (it grew by a mere 0.7 percentage point) and this refers also to the outdoor, radio and cinema segments. The shares of magazines and newspapers declined by one percentage point each.

The ICT companies surveyed by Teleinfo declared that the most important products in the Polish market in 2007-2008 will be ERP systems. This kind of products was indicated by 25.6% of the surveyed companies. The runners-up in this ranking were e-solutions that are auxiliary for the ERP systems. Internet and intranet solutions took the third place with a share of 12.2%.