MNI Premium to supply multimedia for Play

2007-06-08

MNI Premium, a subsidiary of the telecommunications company MNI and a provider of multimedia content for mobile operators, has signed a contract with P4, the operator of Play mobile network.
The company will launch and run multimedia services based on SMS and MMS messages as well as more technologically advanced methods. To date, MNI Premium and P4 have already cooperated on the provision of multimedia services to Play’s subscribers; for instance, the operator’s clients were able to vote during the Eurovision music festival.
MNI Premium considers the contract as a very important part of its strategy as it gives access to a wide target group. The company emphasises that the Play subscribers are an attractive group of clients as they are active and interested in premium mobile services.

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