Poles eager to buy food and household products online

2009-10-20

The annual sales of foodstuffs and household products via online stores have increased substantially, according to Rzeczpospolita. Poles spend around PLN 100m (€23.5m) every year on necessities via online stores. There are around 100 e-stores in Poland offering food and household products. By way of comparison, online sales of foodstuffs account for 7% of the total sales of food in Great Britain.
The turnover of the Frisco.pl e-store has been increasing by 5-10% month-on-month, according to Witold Ferenc, the store’s chairman, quoted in the newspaper. In 2009 Frisco.pl’s revenues are expected to increase to PLN 20m (€4.7m), in contrast to PLN 9m (€2.1m) in 2008.
In Poland the Piotr i Pawel delicatessen chain is the leader in terms of online sales. The retailer launched an e-store in 2003 and generated sales revenues of PLN 15m (€3.5m) in 2008. Alma’s online revenues came to PLN 6.5m (€1.5m) in 2008.

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