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ICT Poland data
Key data on IT and telecoms market in Poland, 2004-2007
| |
2004 |
2005 |
2006 |
2007 |
| Value of the telecommunications market* (PLN bn) |
35.4 |
36.7 |
38.2 |
38.6 |
| Fixed-line telephony penetration (%): |
32.9 |
30.9 |
29.7 |
28.0 |
| – Urban areas |
36.1 |
35.6 |
33.8 |
30.1 |
| – Rural areas |
18.5 |
14.1 |
13.9 |
13.1 |
| Mobile telephony penetration |
- |
- |
- |
108.9 |
| Length of the network (km): |
575,238 |
637,340 |
676,280 |
676,564 |
| – Fibre optics |
20,966 |
23,176 |
23,182 |
31,212 |
| – Other cable |
532,334 |
590,448 |
631,631 |
627,355 |
| – Overhead lines |
21,938 |
23,176 |
21,467 |
17,997 |
| Exchanges |
64 |
67 |
74 |
82 |
| Base stations |
14,519 |
15,290 |
17,396 |
18,964 |
| Number of sent (million): |
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| – SMS |
7,988 |
14,070 |
26,297 |
39,984 |
| – MMS |
- |
- |
159 |
204 |
| Number of sent (per subscriber): |
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| – SMS |
346 |
482 |
715 |
963 |
| – MMS |
- |
- |
4 |
5 |
| Phone calls per subscriber (minutes) |
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|
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| – National outgoing |
440 |
544 |
700 |
823 |
| – International outgoing and incoming |
22 |
19 |
16 |
19 |
| Value of the IT market in Poland (PLN bn): |
15.6 |
17.6 |
19.8 |
24.0 |
| IT market growth rate (%) |
12.9 |
12.8 |
12.4 |
16.5 |
* services only
Source: PMR Publications, 2009
The value of the Polish telecommunications services market in 2008, as measured in zloty, increased by 5.6% to PLN 40.9bn. Over the past three years, the mobile sector has been the largest segment of the Polish telecommunications market. Despite the fact that its revenue growth declined to approx. 7% in 2007 - for the first time in six years to one-digit number, during the 2007 mobile operators still reported the highest margins recorded within the telecoms industry. In 2008 the mobile market recovered recording dynamics of approx. 10%. The overall profitability of the Polish telecommunications sector is therefore mostly dependent on the high profits generated by the mobile telephony.
Fixed-line telephony penetration in Poland has fallen systematically since 2004. In 2007 this index for Poland decreased below 28%; penetration in urban areas went down to 30.1%, while in rural areas to 13.1%.
The total length of the telecommunications network is growing constantly in Poland - in 2007 it reached over 676,564 km in total, mostly due to the growth of the fibre optics segment. In comparison with 2006, the length of the fiber optics network in 2007 grew by around 35%, to 32,212 km. 2007 also brought change in the number of exchanges (there were 82), as well as dynamic growth of base stations. The flatter category rose by almost 10%.
An average mobile user in Poland in 2007 sent 35% more SMSs than the year before. In absolute numbers for the whole market, in 2006 Poles sent almost 40 bn SMSs. Concurrently, the total number of minutes called per year is also growing; in 2007, an average telephone user talked 823 minutes, while a year earlier it was 700.
As the number of broadband subscribers in Poland increases, so grows penetration, which is defined as a relation of the total number of broadband lines (both corporate and residential) to the population size. In 2008, the ratio expanded by over 30%, to almost 12%. The total value of the IT market in Poland amounted to almost PLN 27bn in 2008. Among the sectors of the market, the biggest share belongs to hardware (almost 46%), although its growth rate is lower than in the case of the services segment. The dynamics of the last one reached almost 21% in 2008. The smallest sector of the Polish IT market remains software with dynamics of 14% in 2008.
Other interesting data concerning the Polish ICT market:
Number of broadband subscribers (000') and penetration rate (%) in Poland, 2005-2008
| Year |
2005 |
2006 |
2007 |
2008 |
| Number of broadband users |
2,017 |
3,452 |
4,168 |
4,440 |
| Penetration in total |
5.3 |
9.1 |
10.9 |
11.7 |
| Penetration in total in households |
15.1 |
25.9 |
31.3 |
33.3 |
Source: UKE, 2009
Number of mobile internet access subscribers (000') and penetration rate (%) in Poland*, 2008
| Year |
2008 |
| Mobile internet access subscribers (number of modems) |
1,064 |
| Penetration of mobile internet access in population |
2.8 |
| Penetration of mobile internet access in households |
8.0 |
* Internet access via mobile telephony networks regardless the connection capacity.
Source: UKE, 2009
Percentage of enterprises (small, medium and large) using computer, internet, intranet and LAN in Poland, 2008
| Size of the enterprise according to number of employees |
Enterprises that have: |
| Computers |
Internet access |
LAN |
Intranet |
| Total |
Wireless |
| Total |
95 |
93 |
58 |
23 |
26 |
| Small (10-49) |
94 |
91 |
51 |
19 |
22 |
| Medium (50-249) |
99 |
99 |
81 |
33 |
37 |
| Large (250 and more) |
100 |
100 |
96 |
53 |
55 |
Source: GUS, 2009
More information about Polish IT and telecommunications market can be found in PMR reports:
To learn more about PMR market reports covering IT and Telecommunicatins market in Central and Eastern Europe:
to see all PMR ICT market reports visit PMR Publications on-line shop.
If you would like to learn more about PMR business solutions in Poland and other Central and Eastern European countries please visit below mentioned PMR websites:
PMR Consulting to learn more about our consulting services
PMR Research to learn more about our market research services
PMR Publications to learn more about our market intelligence publications
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