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PMR Research (www.research-pmr.com) is the specialised custom research unit of PMR, offering full array of research services at all stages of the research projects, also providing fieldwork services for other research companies. PMR Research provides both quantitative research (telephone, CATI, face to face) and qualitative research (focus groups, in-depth interviews). Based on our experience, we have developed our own proprietary research methodologies such as: PMR MarketInsight, PMR Brand Image Insight and PMR Research Medical Panel.

PMR Research's services are available in over 20 countries of Central and Eastern Europe (Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Slovakia, Ukraine). We are excellent in working as a single point of contact for clients ordering multicountry projects, also in ICT (IT and telecom) sector. This saves our clients’ time and guarantees consistent high quality and format of deliverables from all the countries covered by the project/research. Our services are always tailored to the specific requirements of our clients, many of which are Fortune 500 companies.

Areas of PMR Research expertise in ICT (IT and telecommunication) include:

• pre-market entry research
• IT / telecom sector analyses (reports)
• distribution channel analysis, including products distribution channels existing on the market, sales volumes in individual channels and distribution methods selected by the largest players on the given market
• IT / telecommunication market segmentation research
• databases of IT / telecoms companies, services, products, including i.e. information about companies: their contact data, offer description, revenue and employment volume, information about services and products available on the given market
• IT / telecom product / service tests
• brand awareness and brand research
• usage and attitude research
• advertising campaign effectiveness research
• price research – allowing the specification of the optimum product or service price including price flexibility of consumers (sensitivity level to price), product type and competitive environment
• mystery shopping research
• customers and business partners satisfaction research including clients and partners opinions and habits or sales force evaluation

We understand the importance of rapid and reliable communication with the client and so these are the values underlying our services as it is a "can do" attitude and highest ethical and methodological standards in line with the ESOMAR International Code of Marketing and Social Research Practice.

PMR Research areas of expertise include:

• quantitative – telephone, CATI, face-to-face
• qualitative – focus groups, IDI
• healthcare research using PMR’s proprietary Medical Panel of physicians & pharmacists
• customer satisfaction studies (B2B & B2C)
• central location / in hall tests
• brand awareness / brand image (using PMR Brand Image Insight methodology)
• name / packaging / product tests
• advertising campaign effectiveness
• competition & segmentation studies
• usage & attitude research
• product and brand positioning studies
• online research
• comprehensive industry analyses and forecasting (using PMR MarketInsight proprietary methodology)

Our previous market research commissions include projects in the following markets:

• telecommunications & IT
• FMCG, retail
• food, HoReCa
• clothing & footwear
• luxury goods
• consumer durables
• construction
• heavy & light industry
• financial services
• pharmaceuticals & medical market
• travel & tourism

Read more on PMR Research at: www.research-pmr.com
Read more on PMR Research services in IT & telecom sector
Read more on PMR Research methodology and tools
Read news on PMR Research recent projects in IT & telecom sector

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