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IT and Telecoms market in Poland, up-to-date news, analyses and market data.
 
 

Polski rynek telefonii komórkowej, czas na usługi dodane - styczeń 2009

Wartość rynku usług dodanych w telefonii komórkowej w Polsce w 2009 r. przekroczy 1 mld zł. Najdynamiczniejszy rozwój wykażą sektory: mobilnych płatności, mobilnej telewizji oraz mobilnego marketingu.
Według szacunków PMR wartość rynku usług dodanych w telefonii komórkowej w Polsce na koniec 2008 r. wyniosła niespełna 930 mln zł. Oznacza to wzrost w porównaniu do roku 2007 o prawie 22%. W latach 2009-2012 spodziewamy się dalszego dynamicznego rozwoju rynku. Będzie to związane przede wszystkim z wprowadzeniem na szerszą skalę nowych usług dodanych, poszerzających możliwości zastosowania telefonów komórkowych – mobilnych płatności, mobilnej telewizji oraz aplikacji wykorzystywanych w kampaniach marketingu mobilnego.

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