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IT market in Poland to see double-digit growth in 2011 - August 2011

After the crisis, the IT market in Poland recorded a significant rebound last year. Gradually increasing IT demand and a bigger volume of orders from the business sector allow forecasting the market growth at more than 10% this year.

In 2010, the Polish IT market saw a recovery, which was in line with our forecasts as well as opinions expressed by representatives of the biggest IT companies: 83% of them expected the market to increase in 2010. In fact, the direction the trend would take was relatively easy to predict. What came as a positive surprise was the growth rate, which recorded 2.5 percentage points above the expectations.

According to the latest data gathered by PMR, the value of the IT market in Poland, as measured in local currency, increased by 5.8%, nearing PLN 26bn in 2010. Our forecasts from the first half of the previous year assumed the growth rate of 3.3%. In the end, the hardware market proved most predictable. The discrepancy between our 2010 predictions and the actual change in the market value was the lowest and reached approximately PLN 100m.

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The report analyses the top segments – hardware, software and services – and the trends currently stimulating development such as increased laptop sales and interest in BI and enterprise management solutions focused on efficiency. Results of a survey of more than 100 top Polish IT firms provide insight into market competition and strategy.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.